Top Knots and Curly Locks

Monday, September 28, 2015

NYFW Days 4-7: Fashion Guerrilla

The last few days of fashion week were a little slower paced, but no less exhausting.  We focused solely on Fashion Guerrilla, an overseas project sponsored by the government in Hong Kong.  The goal is to promote designers from the country in the overseas.  Ten designers traveled to the United States for fashion week.  Four of the 10 showed collections and the remaining 6 set up shop in a showroom for market appointments.

My main job in the days leading up to the show was to assist the designers in whatever they needed.  This gave me a chance to meet the designers and get to know them and they were all so sweet and excited to be showing in NYFW.  I also helped create the rundown for the programs by writing the descriptions of all the outfits.  The collection Daydream Nation had some of the best names for the clothes: "The Chuckle", "Dreamers Paradise Tea Dress", "Lazy Pants" and "Chihuahua Garden Embroidered Tee" just to name a few.

Here is some of the collection (Photos by InDigital and Courtesy of Factory PR):

Before the show started, I helped with placing (and folding 250+) programs and seating cards on the seats. 

My favorite of all the Fashion Guerrilla designers was Methodology.  The clothes are super cute and super girly and something I would totally wear.  Plus, the designer, Glory, was the absolute sweetest.  Here I am with her.

Here are some of my favorite looks from her collection (again, all photos are by InDigital and Courtesy of Factory PR):

The day after the fashion show, we hosted a reception for the designers as a chance to meet and network.  We interns took it as a chance to snap a few pictures together.

Add one more day of cleaning up and tearing down the showroom, and that was the end of my first NYFW experience.

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