Top Knots and Curly Locks

Friday, January 9, 2015

Target Designer Collaboration: Spring 2015

It's that time of year again, Target has announced their most recent designer collaboration ... are you ready for it? LILLY PULITZER!!  There have been some mixed reviews after the announcement, but I am so excited!  I love the company and can't wait for it to be more affordable.  The only time I've worn anything of hers was when I rented a dress for Mary's wedding rehearsal and I loved it!

Target launched its first designer collaboration back in 2003 with Isaac Mizrahi.  Since then, Target has paired up with more than 150 different designers to bring a touch of high fashion to a lower price point.  Lilly joins the ranks of Alexander McQueen, Proenza Schouler, Missoni, Jason Wu and more!  These collections are always top sellers and usually sell out within days.

Lilly Pulitzer was created in 1959 by its namesake, Lilly.  A Palm Beach socialite who always wanted to present herself perfectly.  To reach that goal, Lilly created her now signature shift dress using bright colors and patterns to "hide juice stains" she might get from the citrus groves her husband owned and operated.  Her designs became popular and scored fans such as Jackie Kennedy Onassis.  During the last 5 decades, the company has stayed true to its colorful, preppy resort style and appeals to women of all ages.

Starting April 19th, Lilly for Target will be available in stores and online.  The 250 piece collection features features 15 exclusive prints.  And unlike other collaborations that only go up to size 16, Lilly will offer plus sizes.  It's not just clothes that will be released, there will be home décor featuring everything from lawn chairs to wine glasses.  The majority of the items will be less than $30, with the full price range of $2-$150 making sure there is something for everyone!

Those who oppose the collaboration say the brand is "selling-out" and this will "cheapen" it.  I think it's a great move and expands her fan base to people who might not have access to her otherwise.  Regardless of what people think, I'll be there as Target opens its doors April 19th to be one of the first people to get my hands on this collection.

What do you think?  Will you be joining me?

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